Your brand and your website losing you money? Here are 3 reasons why (And the cost of fixing it)
Often times you work with a big agency or a freelance designer on revamping and launching your brand or website, only to find, 3-5 years down the road, that it needs an overhaul or a complete rethinking.
Those times should be over. Just like investing in yourself, reading books, and learning new skills gets you to land a high-paying job, your brand and website feed on the same. In order for it to keep generating leads and converting them into loyal customers it’s crucial to keep maintaining it, investing in it, and reaping the benefits later.
It’s a process, a journey, and we can’t expect it to work its magic the moment we launch. We need to think about a strategy that will make it show to people and ultimately convert them into customers. Business owners get scared of the idea of committing to that kind of investment, thinking they got the expertise, they got the product/service that they mastered throughout the years and that they can go out there and make it without a- being seen b- being known for and c- being there for so long.
A- Being seen (A.K.A ‘Brand awareness’)
Your brand stands for who you are and how people perceive that. You can’t be a lawyer and show up in buggy jeans and expect me to do business with you. Ever been to a bank and the banker’s wearing flip-flops because he’s too busy preparing to go to the beach after working hours? On the flip side, have you been to a bakery and the baker shows up in a suit, branded like a businessman? Don’t get me wrong, ain’t nothing wrong with being in a suit nor that the baker is less of a businessman than a banker, on the contrary, people just can’t relate when you brand yourself to look like something you’re not. It’s deceiving, out of context, and yields to people leaving you for something more appropriate.
The same goes for your business. People will not come to you because they saw your ad a zillion times and turns out your product is s**t, they come to you when you brand it accordingly, pour love into your product and stand tall behind it to support and scale.
B- Being known for. (A.K.A ‘brand identity‘)
Think of it as your style. Do you wear glasses? Which frame did you choose? Do you have tattoos? Why? Do you wear different beanie color that goes with your outfit every time?
How you show up and be seen talks a lot about how you function, what you stand for, and why I need to get in business with you.
Think atomic habits. Love your product/service and let it show, consistently, convey that message, that love, this ‘why’ to be more of a statement that many of your customers can relate to and believe the same as you do. Brand identity is important for your employees, important for your clients, and important for the continuity of your business. There are many options in the market for people to buy a product, but they’ll come to you when you speak directly to them through your messaging, positioning, and identity.
C- Being there for so long (A.K.A ‘advertising and marketing’)
When you get the above right, only then does it make sense to start promoting your presence. Make it loud, make it known, and be top of mind. If they can’t see you, you’re not an option to them.
How long should Coca-Cola keep advertising the same freezing sweaty mesmerizing bottle or a person holding it and drinking it in slo-mo on a tv ad? They want to keep reminding you that they are here, updating you about the company’s mission statement and what they truly stand for; A new campaign, a new announcement, a new feature release, or a new branch opening. Businesses evolve – they should – and so does their presence, sometimes to compete (ie.: Samsung) and sometimes to play the finite game (ie.: Apple). But it doesn’t matter whether you win the competition or not, it’s how long you can stay top of mind.
Your buyer is out there!
Your buyer is out there but you’re wondering why your business or your website is not speaking to him or generating enough revenue. Well, we’ve got the passion and the expertise to help in that matter. Think of Oliver Kattan as a mechanic. You come to us hoping to identify the leak. We diagnose before recommending, and we try to understand your problem before engaging in solving the wrong issue. OCD in essence, we don’t like to keep anything for chance. We discuss business goals with you, how you matter to your customers, and how well you communicate that through your brand and/or online presence.
While that comes at a cost, it’s not necessarily a huge budget to commit to right off the bat. Instead, we think of our engagement as a long-term partnership that allows both parties to benefit from the results without the headache of budgeting.
We ran the numbers and found out that clients were happy working with us based on our price list set below. If you don’t find the description or option you wish to opt for we could always help out with any custom quotation once we connect.
