Maflam

MAFLAM is your go-to brand for top-quality educational content on filmmaking, located in Saudi Arabia KSA.

The platform offers video lessons and courses taught by experienced instructors, covering everything one needs to know to make a creative vision a reality.

Goal:
Maflam team comes from a cinematography and production background where they wish to empower aspiring filmmakers through an innovative Learning Management System (LMS) website, fostering a dynamic and accessible platform for comprehensive filmmaking courses.

Problem:
Maflam had the vision and needed to bring on a consultant to help drive the project’s kick off, design, user flow and experience from debut to its final destination, without lacking user engagement, intuitive design, nor a seamless learning journey.

Solution:
I took a design-driven journey, crafting an intuitive user interface, optimizing user flow (inspired by ux best practices in the field) and enhancing overall user experience. Development wasn’t made in-house, so a design hand-off took place to ship everything to dev, ensuring a seamless transition from design to a functional LMS website.

Key parts of the process included:

• Identity Brand Deck
• User Experience design
• User Flow charts
• Conversion-centered design
• UI Wireframe & on-page UX Design
• IA & Content Organization
• Web App Design Platform