BetterPic

A Professional corporate headshot for individuals and remote teams, generated with AI. As the name implies, It’s a better pic version of your regular headshot photoshoot at a brick-and-mortar photography studio.

We’ve teamed up with BetterPic team, to revamp their website focusing mainly on speaking to the right target audience and increasing conversions with modern and upselling design styles.

Problem:

• The website seemed to need a visual uplift as well as a heuristic study of its on-page UX structure
• The web app was outdated, causing churn
• Same goes for its onboarding user flow
• Future design support was foreseen and a need to stay ahead of competitors in the market

Goal of the website:
Users want to understand the importance of AI in this digital era, and the value that a good & affordable pro-headshot can do to them, from the comfort of their couch, then take the next step to create their first AI headshot.

Solution:
The team identified a series of personas that most relate to and would want to join in on the fun, and that’s where a design system was first created to solidify the basics of our UI elements that would, in return, guide the architecture and structure of the new website.

Results:
A remarkable transformation! The website conversion rate skyrocketed from 0.6% to 2% in under 5 months.

Key parts of the process included:

• Design system creation
• Homepage re-design
• User flow re-worked
• Conversion-centered design
• User experience design
• Checkout flow and credits system